Corning Museum of Glass
Museum Rebranding
This is an alternative branding exploration for the Corning Museum of Glass. This project reimagines the museum's identity, expressing glass not just as an object, but as a living process shaped by heat, time, and transformation.
Glass transitions between three states: solid, liquid, and light. This concept translates that transformation into a visual language where transparency, distortion, and flow are core elements. The system reflects the physical behavior and symbolic meaning of the material.
Concept
The brand operates on two levels. The main identity emphasizes clarity and presence, using light and structure to showcase glass as a material. A flexible sub-brand system supports exhibitions and programs by drawing directly from the stages of glassmaking—melting, forming, and annealing—to create variation within a consistent framework.
A generative type system brings the concept to life. Built in Processing, the text simulates the behavior of molten material by undergoing the stages of glassmaking: input, melting, and cooling.
Visitors to the event website can engage with this interactive entry point and learn through visual transformation.
Experience
